Get noticed. Get remembered. Get chosen.
Designing bold, cohesive brands for founders who are ready to stand out—with clarity and consistency across every touchpoint.
Brand Identity |
Illustration |
Packaging Design |
Web Design |
Ongoing Support |
Brand Identity | Illustration | Packaging Design | Web Design | Ongoing Support |
Artful Design with intention & clarity.
You care deeply about what you're building—and your brand should reflect that. I bring strategy, artistic detail, and thoughtful collaboration to every project, creating identities that don’t just look good, but resonate.
Many of the brands I create blend hand-touched elements into digital systems, so your identity feels human, grounded, and impossible to ignore.
PACKAGES
No matter the package, you’ll walk away with more than a brand that “looks good.” You’ll be equipped to:
Attract more aligned clients with visual clarity and consistency
Stand out in your space with a polished, professional presence
Build trust and brand loyalty through intentional design
Land better opportunities — from press to partnerships
Charge more confidently with a brand that reflects your value
Streamline decisions and marketing with a flexible design system
Support long-term growth with tools that scale
Look consistent and credible across every touchpoint
PROCESS
Brand Design
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Start by filling out the inquiry form here. I’ll follow up to schedule a free 30-minute discovery call so we can see where you're at, if we’re a fit, and what your project needs. From there, I’ll send over a custom proposal, contract, and payment details. All projects are paid in three installments: one non-refundable deposit to book, one mid-way milestone (outlined in your contract), and one final payment upon completion.
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We kick off with deep research into your industry, audience, and brand positioning. You’ll receive a strategy doc outlining audience insights, competitive landscape, and brand direction — along with two moodboard directions to explore the visual feel. You’ll have up to two revisions here to ensure the direction is exactly right.
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I use a one-concept method — presenting one fully fleshed-out creative direction rather than multiple watered-down options. You’ll receive a detailed walkthrough presentation covering everything included in your package, with two rounds of revisions to fine-tune.
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Once approved, I deliver all final files via Dropbox (including digital, print, and source files), along with a brand guidelines PDF. You’ll also receive two weeks of post-project support for small tweaks and questions.
Web Design
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We’ll kick things off with a free 30-minute call to align on your goals, audience, and content needs. If we’re a fit, I’ll send over a proposal, contract, and payment plan (split into three installments).
All websites are built in Squarespace for its clean functionality, ease of use, and long-term manageability—so you can confidently update your site without needing ongoing dev help.
Note: You’ll need a complete brand identity—either developed with me or provided in full at the time of inquiry.
Optional Project Add-onsIf you're NYC-based and need custom photography, I can connect you with trusted local partners and help guide the shoot to ensure it aligns with your site.
If your copy needs more than light tweaks, I can refer a copywriter to support your voice and messaging — wherever you're based. -
We’ll map out your site structure, content flow, and visuals. I’ll design your layout in Figma, where you’ll review and leave comments directly on the design. We’ll hop on a call to talk through your feedback before I revise the layout.
This step includes two revision rounds. Large structural changes must be finalized in Figma—once we move to build, additional layout changes will incur a fee. -
Once the Figma layout is approved, I’ll build your custom site in Squarespace — designed for visual consistency, smooth flow, and strong brand alignment across both desktop and mobile.
You’ll get two final rounds of revisions for minor tweaks. -
You’ll receive a tutorial video walking you through how to manage and update your site, so you feel confident running your site independently.
I also include two weeks of post-launch support for any final tweaks or questions that arise.
01 Brand Core
Timeline: 2-3 weeks
Starting at $3,800
A focused, strategic identity for founders who need to look polished, aligned, and professional across key brand touchpoints.
Best for early-stage or evolving brands who want to show up with confidence and consistency — without the extras.
Details
1:1 strategy session
Brand strategy
Logo suite
(primary, secondary, brand mark)
Color palette
Typography kit
One-sheet brand guidelines
Final file exports (print + digital)
2 revision rounds
Timeline
Week 1-2
Strategy & Position Presentation
Week 2-3
Brand Design Development
Week 3-4
Presentation & Revisions
Week 4
Final File & Brand Guideline Delivery
02 Brand Power
Timeline: 4-5 weeks
Starting at $6,500
A complete brand system — visual, verbal, and strategic — built to support growth across web, packaging, and marketing.
Best for scaling brands who are launching, relaunching, or expanding across new platforms and want to hit the ground running.
* By investing in the full Brand Power package, you save an average of 15% compared to booking each add-on separately. It’s the most streamlined and cost efficient way to get a complete brand system.
Everything in Core, plus:
Brand messaging overview
(voice, tagline, etc.)
Custom illustrations
Brand pattern
Business Card Design
Social Media Collateral Design
Full brand guidelines book
Timeline
Week 3-4
Presentation & Revisions
Week 6
Final File & Brand Guideline Delivery
Week 4-5
Brand Pattern & Collateral Design
Week 1-2
Strategy & Position Presentation
Week 2-3
Brand & Illustration Design Development
Week 5-6
Presentation & Revisions
03 Web Design
Starting at $9,500
Timeline: 8-10 weeks
A strategic website doesn’t just look good — it works hard. This custom Squarespace site is designed to build trust at a glance, guide your audience clearly, and convert visitors into buyers, clients, or fans. With intuitive flow, thoughtful design, and brand consistency at every click, you’ll finally have a digital home that reflects the quality of what you offer — and supports your next stage of growth.
Please Note: Web design is only available to clients with a strong brand identity and assets in place — either from a previous collaboration with me or a comparable brand package.
* All websites are built in Squarespace for its ease of use, clean functionality, and long-term manageability — so you can confidently keep things running without needing a developer.
Details:
Website strategy session
(goals, sitemap, flow)
Custom design + build on Squarespace
Responsive layout for desktop + mobile
Light copy guidance
(tone, structure, hierarchy)
Integration of brand identity system
Basic SEO setup
Image optimization
Post-launch squarespace tutorial
(Learn to update + manage your site)
À la carte Services
Expand your brand system, as you’re ready.
Illustration
Custom artwork for merch, packaging, icons, or adding personality to your brand.
Marketing Materials
Print and digital assets: Business cards, signage, Menus, or event invites.
Social Media Collateral
Branded assets for social media — including post templates, story highlights, launch graphics, and profile visuals.
Packaging Design
Labels, boxes, and print-ready packaging for DTC or retail brands.
Creative Direction
Campaign concepting, moodboards, and art direction across brand touchpoints.
Photography Direction
For NYC-based brands: Partner with one of my go-to photographers to capture brand visuals — from products and portraits to lifestyle and campaign content.
Brand Positioning
Messaging, tone of voice, values, and audience clarity to shape your brand story.
Ongoing Design Support
Hourly or monthly retainers for launches, social content, or evolving brand needs.
FAQ
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I primarily work with consumer brands—think skincare, cannabis, food & bev, wellness, and lifestyle—but I'm always open to collaborating outside those categories if the vision’s right. If you care about design and want your brand to stand out, we’ll get along great.
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Brand identity design, packaging design, brand strategy, art direction, illustration, and creative consulting. To view my full services and packages click here
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My process is collaborative, flexible, and human. You’ll get structure, clarity, and direction—but also space to ask questions, give input, and be part of the creative flow. It’s not corporate—it’s creative, strategic, and made to fit your vision.
The exact flow can vary depending on the project, but here’s the general flow: We’ll start with a free 30-minute discovery call to figure out what you need. After that, I’ll send over a custom proposal and onboarding materials. Then it’s onto brand strategy, design, and revisions. Once everything’s wrapped, you’ll be ready to launch. We can go over the specifics during our call—just fill out the form above and I’ll be in touch to book it. -
Most full brand identity projects take about 4–6 weeks. Packaging and brand expansions can vary depending on the scope.
If you’re working with a tighter deadline, feel free to reach out. I’ll always accommodate if I’m able. Just note that a rush fee will apply in these cases—this will be clearly outlined in your contract before we get started.
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For brand identity projects please view my starting rates on my services page here.
Looking for something outside of the brand identity packages? I’m happy to create a custom package—just send an email to hi@laciharmon.com with details about your project and I’ll get back to you within 48 hours. -
Nope! Brand identity projects are split into three equal payments—one at the start to kick things off, one at the midpoint (based on a milestone outlined in your contract), and one at the end upon final file delivery.
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I don’t offer logo-only packages. I believe effective branding is about building a cohesive identity, not just a mark. That said, I can work with you on scaled-down brand identity packages if you're early stage. Just fill out the form above to book your free 30 minute discovery call and we can talk through your project needs.
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Yes. I offer hourly/on-demand design support for ongoing needs like social, packaging extensions, and more. For any questions about ongoing support please reach out to hi@laciharmon.com to tell me a bit about your needs.
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That’s what the discovery call is for. We’ll talk through where you’re at and what the current best option is for your your brand. just fill out the form above to get started.
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I use a one‑concept method for brand identity projects because I want to deliver the strongest, most strategic solution—not dilute my efforts across half-developed options.
Designing multiple concepts can spread creative energy thin and often leaves uncertainty about which direction is best. By focusing on one fully realized concept, crafted from our strategy and moodboarding session, we streamline the process and get to a better result faster. Most clients sign off quickly—and we save time refining a single clear vision.
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Before any design work begins, we align on strategy and visual direction through moodboarding and conversation. This gives us a clear creative north star. I include a collaborative revision process, with built-in points for feedback throughout, so we can refine the work together and make sure it feels right.
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Once everything’s approved and the final payment is made, I’ll send over your full brand kit via Dropbox. You’ll get organized folders with logo files in multiple formats (for print, digital, and web), any supporting assets we’ve created, and a brand guide that includes your color codes, typography details, and tips to help you use everything with clarity and confidence.
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Just fill out the form above and i’ll be in touch to schedule your free 30 minute discovery call! Can’t wait to chat! :)