I’m Laci—a Brooklyn-based brand designer and illustrator helping founders and creative teams build brands that are strategic, soulful, and built to last.

I’ve partnered with clients in cannabis, skincare, wellness, and the arts—crafting identities that are clear, intentional, and visually distinct. My work balances strategy with intuition, structure with play. Every project is shaped by deep listening, strong creative systems, and a collaborative approach that honors the people behind the brand.

In a world obsessed with being polished and perfect, I stay curious. I approach design with a beginner’s mindset—open, engaged, and always looking for what feels honest and unexpected. That’s usually where the good stuff lives.