Hey, I’m Laci—a branding designer based in Brooklyn, somewhere between miles of graffiti and 100 hipster coffee shops.

In a world obsessed with being an expert, I build my practice around staying curious. Keeping a beginner’s mindset isn’t just a creative strategy—it’s a way of life. It’s how I stay open, engaged, and willing to explore the unexpected. (thanks to Rick Rubin for putting words to something I’ve always believed.)

I design brand identities for founders, artists, and teams who care deeply about what they’re building and want a brand that reflects that care. My process is thoughtful, collaborative, and tuned to the people I’m working with—more hangout than handoff.

Sometimes that looks like layering in handmade textures, or designing to a soundtrack of Bonobo, Remi Wolf, Kimbra, and Jacob Collier. Always, it looks like showing up, asking good questions, and building something that feels honest, sharp, and truly you.