PROCESS
The process will vary slightly depending on what design package you choose, but the below provides a basic idea of my workflow so you can get an idea of what the process will be like. If you have any questions don’t hesitate to reach out.
1.Discovery Call — Introductions + Onboarding
Each project will start with a short discovery call, this is where I’ll learn about your companies design needs, timeline, etc. to see if I’ll be a good fit for the project. After the call I’ll draw up a quote for your review. Once the quote and terms are accepted the project will begin.
2. Getting Started — Strategy + Direction
To start the project off I'll immerse myself in brand strategy, studying your industry, audience, and competitors. This sets the stage for crafting a unique brand identity. We'll then create a mood board with typography and color schemes aligned with our strategy. This will serve as inspiration for the rest of the project.
4. Concept
With our project direction set and our preferred style, colors, and fonts established, I'll now dive into brainstorming logo concepts. I'll present two different logo suites for your review and feedback.
5. Development
Now that one of the two branding concepts has been approved, it's time to add the final flourishes to refine your logos, color palette, and typography. I'll ensure they're exported in a variety of file formats, providing you with ample choices for your launch needs.