Brand Strategy
Brand Identity
Packaging Design
Art Direction
Illustration
MOTHAPLANT
A full brand identity for a Vermont cannabis dispensary, including logo system, packaging design, and illustration. The goal: build cohesion across touchpoints while bringing a 70s-inspired yet modern aesthetic to life. We leaned into bold color, playful typography, and flexible assets—striking the balance between retro nostalgia and a clean, contemporary feel.
Mothaplant wanted something vibrant and adaptable, with the ability to shift and evolve throughout the year. I developed a colorful identity system with plenty of modularity, including a logo and character design that could be updated seasonally. By integrating a reflective element in the character’s sunglasses, we created space to visually celebrate different holidays and events—giving the brand lots of room to play while staying on-brand.
“Laci has been a total dream to work with. The ideal third-party partner, with exceptional graphic design skills -- she truly cares about the companies and brands she works with, takes the time to understand what the owner wants out of the logo and delivers perfectly every time. Sweet, caring, communicative, professional and with a wealth of design knowledge, she has been an incredible asset to our brand, and certainly helped elevate our company/brand with her designs. 11/10 recommend.”
