Glazed

Glazed is a self-initiated brand identity concept for a modern nail salon that exudes subtle confidence and understated elegance. Designed as a passion project, this visual identity explores softness without sacrificing strength—much like the perfect polish finish.

The logo draws inspiration from the fluid motion of nail polish itself. Each letter is delicately connected, simulating the gesture of polish being drawn across a nail—graceful, intentional, and smooth. The result is a wordmark that feels intimate and personal, like a signature. This project captures a visual language that’s gentle but self-assured—subtle, but never forgettable.

Brand Strategy

Brand Identity

Art Direction

Illustration