FloralType
Brand Identity
Art Direction
Illustration
Floratype is a conceptual skincare brand rooted in ancient botanical rituals and reimagined through modern science and surreal design. Inspired by the quiet power of pressed petals, historical herbalism, and Renaissance beauty ideals (minus the lead powder), the brand explores what it means to bring ritual back into skincare—without sacrificing clarity, confidence, or effectiveness.
Moody, Renaissance-feeling images and surreal product scenes evoke transformation and intimacy. Hand-drawn botanical illustrations add warmth and contrast, keeping the brand grounded and approachable.
