Content & Photography
A selection of social content, photo editing, and campaign support.
Green State Dispensary
DSLR Photography & Photo editing
Content Creation:
Community Artist Activation
Concepted and executed a local art collaboration for Burlington’s annual Art Hop event. Partnered with local artists, providing in-house cannabis strains as creative fuel, and showcased their work in-store and online. The initiative strengthened community ties while boosting the dispensary’s social presence.
Engagement ↑86% MoM
Reach ↑156% MoM
Copywriting
Copywriting + product photography for cannabis strain marketing. Written in the brand’s playful, conversational and irreverent tone of voice . Used in dispensary marketing, online shop, and social media.
Do you smell that? Is there a farm nearby? Nah, it’s just Danny lighting up some Barnyard Hightest. A cross of ChemD S1 and AVL, this hybrid will have you feeling happy, relaxed, and creative. Side effects may include wandering through your backyard looking for a cow to gather some eggs from.
Stop-Motion Product Content
Created a short stop-motion animation pairing chocolate with packaging to showcase new product playfully for Instagram.
Tomgirl Kitchen
DSLR Photography & Photo editing
Content Creation:
Turned a recipe mistake into a limited-edition product story in line with the brand’s philosophy of authenticity and self-acceptance.
20x higher engagement | Sold out in 3 days
Caption
A little salty, and a little sweet. Say hello to our New Salted Chocolate Cherry smoothie 🍫🍒
*Available for a limited time only*.
What’s inside? Organic cherries, 🍒 fair trade chocolate, 🍫 pink Himalayan salt, fair trade bananas, 🍌 organic beets, organic cashews, and rhodiola (a superfood powder and adaptogen to help decrease stress and fatigue). 💪
This smoothie was born by happy accident. A wrong ingredient was added to one of our normal recipes, but instead of letting the mistake get us down, we rolled up our sleeves, gave it a little love + nurture, and it turned into something beautiful and so yummy. ✨
A true reminder that every mistake has the power to turn into somthing beautiful if we honor it by treating ourselves kindly, and viewing it as an opportunity to grow.
As George Bernard Shaw said, “A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing”.
Have you been honoring your mistakes lately? Give it some thought, maybe over a chocolate cherry smoothie 💕🍒🍫